Burger Singh restaurant chain plans to open 100 outlets in India in three years


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Local restaurant chain Burger Singh plans to raise around Rs 50 crore in Series B funding by early next year. The chain that opened its first drive-thru in Gurugram plans to open 100 outlets over the next 2-3 years.

Kabir Jeet Singh, Founder and CEO of Burger Singh, said, “We expect to achieve breakeven at the enterprise level by the end of the year. to attract institutional and private equity investors with a long-term vision, ”as mentioned in a report by The Hindu Business Line.

Singh said that by the end of the year they expect to have 40 operational outlets, adding that they will look to expand in the northern and eastern regions first. Besides the Delhi-NCR region, they also plan to expand to Jaipur, Chandigarh, Lucknow and Kolkata.

The fast casual restaurant that was launched in 2014 plans to open 100 outlets by 2020-21. As a strategic measure, these stores will all be small format stores. They will be around 500 square feet and will focus on home delivery. Singh said the main goal is to strengthen the company’s footprint. Singh said they’ve adopted a disciplined strategy of looking for small-format stores for a faster return on their investment instead of going for flashy retail stores with high rents, as mentioned. in everyday life.

In addition, they also want to develop through a model operated by franchisees. Regarding the drive-thru model, Singh said they are typically located on highways in India, but they believe it will work best within city and suburban limits. This is the strategy they plan to adopt.

When it comes to expansion, Burger Singh isn’t just expanding in India. In August, the company announced its entry into the UK market through a master franchise agreement. Two points of sale are already operational and 18 more will be opened in the next three years.

Burger Singh, which had previously raised $ 1 million in pre-Series A funding from investors, currently operates 25 outlets, most of which are in Delhi-NCR, as well as Pune, Nagpur and Dehradun.

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