Chefs ClubEurope’s leading food-themed content studio, and hustleone of the largest restaurant chains in France and the favorite family restaurant, launched an extensive promotion in 160 restaurants across the country.
The family promotion features entertainment for children and adults, starting with 350,000 Halloween-themed activity booklets for kids featuring mascots from both companies: Chefclub Friends, (from the Chefclub Kids channel) and Flunchy (of flush). The booklet contains 12 pages of games and activities, two recipes (one sweet and one savory with anti-waste tips), and a comic strip featuring Chefclub Friends and Flunchy illustrated in Chefclub style. The booklet will be distributed free of charge to families with children from October 22 to November 13 in flunch restaurants.
The older ones also live their own culinary experience on site with the Chocookie Chefclub & flunch, a frozen dessert co-created by the Chefclub and flunch teams. The dessert will be available as a single portion on the menu during the promotion but can also be enjoyed at home in an XXL family format: Chefclub has made a video showing how to make a large version of the dessert to share with family and friends. The video will be broadcast on the social networks of Chefclub and flunch in France and also broadcast in restaurants.
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, said: “This unique and original partnership with flunch is at the heart of Chefclub’s philosophy: to make cooking a fun activity in life that brings friends and family, everywhere, in many different ways. We are delighted to work with flunch because we share many values and have a common mission: to bring families together to have a good time and to give more autonomy to children. This original promotion gives our fans an exciting new way – and place – to enjoy our brand.
Prisca Galvez Behar, Flunch Kids and Family Experience Manager adds: “We want our customers (children and adults) to have playful and tasty experiences, and also to make children more independent by encouraging them to approach cooking in a ‘mini-adult’ way. It was an obvious choice to collaborate with Chefclub as we share the same values, and as such, we are delighted to announce this new partnership”
Chefclub is a leading food-themed content studio that attracts over 300 million monthly viewers on social media (half in the US and UK) and streams on major SVOD/AVOD platforms worldwide. Chefclub’s interactive entertainment inspires its licensing, streaming and publishing divisions.
Chefclub recently announced the development of its first animated series Chefclub Adventures (52 x 11) at Mipcom with Somewhere Animation, Mediawan Kids & Family’s 2D animation label.