- Kroger partners with Kitchen United to bring ghost kitchens to supermarkets.
- New types of ghost kitchens are emerging since they became popular during the COVID-19 pandemic.
- Kitchen United and Kroger will partner with restaurant chains for meal pickup and delivery.
Kroger is teaming up with a ghost kitchen company, Kitchen United, to offer customers the ability to order and pick up restaurant meals in its stores.
Ghost Kitchens were originally designed as a delivery-only model for various restaurants to share a commercial kitchen space. Ghost kitchens gained popularity during the COVID-19 pandemic as delivery demands increased and the model adapted to meet consumer needs.
According to a Press release from Kroger on Wednesday.
Kroger, the country’s largest grocery chain, said it has seen demand increase for freshly prepared meals and the partnership with Kitchen United will allow customers to shop and place orders or pick up food at the restaurant in same time.
Kitchen United and Kroger are expected to partner with six national and local restaurants, but wait to announce their partners until they get closer to the launch date this fall, said Atul Sood, Commercial Director of Kitchen United, to Insider in an email.
Customers will be able to order food at participating restaurants all at once through the Kitchen United website, app, or at a kiosk at participating Kroger stores, Kitchen United and Kroger explained in their statement. Delivery will be handled by delivery service partners such as Grubhub, Doordash, Uber Eats and
, Sood said.
The first location to launch this new concept will be a Ralphs supermarket in Los Angeles, California this fall.
“As we continue to define Kroger as a foodie destination, this collaboration creates another seamless way for our customers to order a lunch or dinner to go while they shop or to be delivered to their location. choice, ”said Craig Gauden, principal of Kroger. the development of partnerships, in a press release.