Ashburn, VA (RestaurantNews.com) After carefully maintaining Ashburn’s All American Steakhouse & Sports Theater for years, the longtime managing director has taken stakes in the restaurant, popular for its family friendliness, quality casual cuisine and lively sports bar.
Having worked in the restaurant industry since the age of 14, Tony Boyden, 45, may well have catering in his blood. The Frederick, MD resident did such a good job overseeing the 7,600 square foot All American Steakhouse & Sports Theater at 3515 E. Joppa Road in Parkville, Maryland, that he was selected by the owners of the company, Brock Anderson and George Jones, to purchase the franchise.
To help Boyden get started, Anderson and Jones agreed to fund 85% of the purchase price. Mr. Boyden was able to raise the capital for the down payment, as well as fund the franchise fee of $ 38,000. Anderson and Jones were convinced that this was a “win-win” for Boyden and their new franchise company.
Now they had their first franchise, with a top-notch operator, while also giving Mr. Boyden a chance to live out his long-held dream of owning his own restaurant. From the first day Tony took over the restaurant, he immediately got down to business making sure he personally greeted every guest who entered the premises. Additionally, Tony raised the bar with new expectations for his entire team and the way he expected things to be now that they had a full time owner leading operations. Tony’s message was clear; they were going to increase sales by taking the approach of wowing one guest at a time. He and his partner Bill England finalized their purchase on June 2.
The restaurant has been operating there since 2004 and Boyden has managed it for the past three and a half months. For the months of June, July, and August, the Boyden Operation had the highest score of any steakhouse on their Secret Client Reports. In fact, he’s set the bar so high with an average of 99% for three straight months that he’s proven that when you have the ‘skin’ in the business you tend to make sure all aspects of your business is operating at full capacity. time.
âThe whole time I worked for the company, I loved the concept; Family atmosphere with reasonable prices, âsays Boyden, noting that the company’s unique combination of sports entertainment and quality, reasonably priced food is particularly competitive. âOur in-house butcher cuts our wet aged steaks and dry-ages them to make a great meal, then there’s the sports theater with twelve giant HDTV screens, a great opportunity for any sporting event,â Boyden explains.
Customers and the community applaud the new restaurant owner. âI hear from our guests that the quality of food and service has improved,â Boyden says, adding that the property has helped him step up and motivate all the performance of the staff who saw where he ended up. .
The property fits like a glove for Boyden, who is already considering buying another, later of course. “I would love to open another one in Lancaster, Pa., Which is my hometown, but that probably wouldn’t happen for six or seven years.”
Boyden’s rise to the restaurant chain is at least somewhat reminiscent of the early days of the business. All of American Steakhouse & Sports Theater’s founders, George Jones and Brock Anderson, also come from humble restaurant careers. Jones went from a short-term cook during his college days to managing partner for Outback Steakhouse, and Anderson first helped his parents with their restaurant at the age of four. As young men, both worked their way up the chain restaurant ranks until the All American Steakhouse & Sports Theater was founded in 2003, when they opened their first restaurant in Edgewater, MD.
A believer in community service, Boyden is a local boy scout and works with several local football teams at Briar Woods & Broad Run High Schools. âI firmly believe in working with the community and I try to broaden my involvement. “
The decision to give Mr. Boyden the opportunity of a lifetime, to own his own restaurant, with a proven track record of ten years, with 85% funding from the owner, in a concept he already had a lot of success as CEO, was “a given” to Anderson and Jones. Tony has always run his restaurant like he owns it, Jones said. He has always been concerned with developing sales and controlling costs. He required very little supervision and possessed natural leadership qualities which created an environment in his store where all staff and managers were respectful and behaved in a professional manner. During Tony’s entire tenure in his Parkville, he hasn’t changed a single manager. Anderson and Jones agree that Mr. Boyden was a perfect fit for their first franchisee.
Anderson and Jones believe the Boyden deal was a âwin-winâ, that it will be a huge success and that it sends a powerful message to all of their staff; that they believe in promoting from within.
But ultimately, Anderson and Jones are both looking for restaurant operating groups that will be interested in multi-unit deals with at least a minimum of three stores. âWe want great operators who have restaurant experience, financial stability and most importantly, a passion for the concept,â Jones said. âOur goal is to have five strong franchisees with at least ten stores open, and several more in the pipeline over the next five years. By the tenth year, we would like to double that number.
However, Anderson and Jones are more committed to having quality franchise groups that are successful and profitable, compared to the large number of stores.
About the All American Steakhouse & Sports Theater
The All American Steakhouse & Sports Theater is a casual, family-run steakhouse offering friendly, old-fashioned service, while serving high-quality cuisine, including dry-aged steaks hand-cut by our in-house butchers, and all this in a fun, energetic and sporty atmosphere. They opened their flagship site in November 2003 in Edgewater, Maryland. Now led by industry veterans George Jones and Brock Anderson, the company is currently expanding through a franchise program. For more info go to: www.theallamericansteakhouse.com
Sanderson & Associates