Mexican restaurant chain owners excited about Lima’s new location

LIMA – There is a mutual love affair between taco lovers in Lima and the owners of a Mexican restaurant that is coming soon… even though the opening of this new restaurant is still a month away.

Victor’s Taco Shop will launch its ninth store early next year when the rapidly growing family business expands to a new location at 916 Cable Road in Lima.

“We’ve had Lima on our radar for about two years now,” said Jonathan Gaytan, who, along with his father and uncle, owns the chain of quick-service Mexican restaurants.

Victor Gaytan and his brother, Luis, operated restaurants in Phoenix, Arizona, before the 2008 financial crash forced them to close their doors. The brothers, Mexican immigrants, found work in the Ohio oil fields near Cambridge, but couldn’t wait to return to the restaurant business one day.

“In 2014, my dad told me about helping open our first restaurant in Delaware, Ohio. We followed this up by opening a second store in Marion. Being the only one (of the family owner group) who speaks English, I sort of oversee all of our restaurants, ”said Jonathan Gaytan.

Other restaurants followed in Huber Heights, Fairborn, Dayton, Springfield, Xenia and Monroe. Business has been good at all locations for the past few years and the family has decided to expand their presence in Northwest Ohio.

“We know the owner of the property in Lima – he owns the building that houses our Xenia location – so it was an easy decision,” Gaytan said. The building is still under renovation but is on track to open on February 1 or earlier.

“I’m really excited,” said Jonathan. “I think I’m more excited about Lima than any other store we have. There has been a lot of buzz about this place. People have texted us asking when we’ll be open, and when I went to work and paint at the store, people stop and ask about the restaurant. Some said they went online to view our menu.

Victor’s menu offers a variety of Mexican specialties, including tacos, enchiladas, burritos, taquitos and tostadas, as well as omelets and burritos for breakfast.

Some of the customer favorites at other Victor stores, Gaytan said, are the Big OH (Ohio) Burrito, steak fries, steak burritos, and the restaurant’s wide variety of breakfast dishes.

Lima’s location is a rarity for the company in a sense: it’s not directly adjacent to a Taco Bell.

“We were accused of stalking Taco Bell,” Jonathan laughed, “but honestly it wasn’t intentional. Taco Bell offers what I consider“ Americanized ”Mexican cuisine, when we have our own style. “

Gaytan said the Lima restaurant will employ between eight and 10 workers, with most of the team already in place. Hours of operation will be 8 a.m. to 10 p.m. daily.

“We’ll see how it goes, but if business demands it, we’ll open every day at 6 am for the breakfast crowd,” he said.

A limited number of outdoor spaces will be available; the bulk of business will be handled through the drive-thru window or take out.

To learn more about the franchise, visit

Jonathan Gaytan, who, along with his father and uncle, owns eight Victor’s Taco Shops in Ohio, is pictured outside the company’s newest franchise on Cable Road in Lima. The site is undergoing renovations, but is expected to open by February 1.

About Vivian J. Smith

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