Naomi Watanabe launches new clothing collaboration with Japanese restaurant chain Saizeriya


If you have always dreamed of wearing a dress that is also a restaurant menu, here is your chance to make that dream come true.

It seems that there is no Japanese icon that stops Naomi Watanabe these days. Loved across Japan for her charming personality and keen fashion sense, Naomi moved to New York City last year and has since worked with big fashion brands like Kate Spade.

Some people may not know that Watanabe also has his own fashion brand called PUNYUS. PUNYUS specializes in fun and original clothing with sizes up to 6L; something very unusual in Japan, especially for leading brands.

â–¼ Naomi often models the clothes herself.

PUNYUS has made some fun collaborations in the past, like with Tokyo Disneyland and Sailor Moon, but their latest collaboration is sure to make food lovers drool, How is it with Saizeriya, a Japanese restaurant chain known for its inexpensive italian food. Saizeriya has immersed himself in the world of wearable objects in the past, as a mask that you can wear while eating, but this collaboration with Watanabe’s fashion label will mean a whole slew of Saizeriya-themed clothing will be available soon.

â–¼ Naomi modeled clothes from the latest collection on her Instagram.

The collaboration was born after Naomi, who is said to be a huge fan of Saizeriya, approached the channel with the idea. A representative from Saizeriya commented, “The food industry has been hit hard by the coronavirus, so we hope this fun collaboration will cheer people up. We were honored when Ms. Watanabe asked us to collaborate, and we were very impressed with the designs she came up with.

The collection includes the iconic PUNYUS “Food Pattern” sweaters, which come in “Milanese Rice Gratin”, “Shrimp Salad” and “Spicy Chicken” varieties. The sweaters are covered in cartoon designs of the dish, with the dish’s name in bold in the middle. The price of each actual menu item is helpfully listed on the back of the sweatshirt, in case anyone needs to know.

â–¼ The Food Pattern Sweater Series – 6,600 yen (US $ 58)

â–¼ Remember, 300 yen is the price of store food, not the sweater itself!

If you fancy being a little more obvious with your love for the Japanese-Italian channel, you can get clothes with the famous Saizeriya logo engraved on it, like these dresses.

â–¼ The Saizeriya logo dress (6,600 yen) is available in green or white.

Or just go with these Saizeriya logo jackets, perfect for hanging at the bar.

Saizeriya badge jacket (13,200 yen)

The jackets are also green or white and covered with stitched patterns of the famous dishes on Saizeriya’s menu, such as pizza and gratin. The collar and cuffs are red, white and green, in keeping with the Italian feel of Saizeriya.

The restaurant logo is sewn on the front, with the PUNYUS logo sewn on the left sleeve.

There are quite a few items available in the collection, and the names and prices are as follows: –

T-shirt and long T-shirt: 4,400 yen
Logo dress: 6,600 yen
Logo sweatshirt dress: 7,700 yen
Hooded dress with logo: 7,700 yen
Romper: 8,800 yen
Badge jacket: 13,200 yen
Food motif sweatshirt: 6,600 yen
Food sweatpants: 6,600 yen
Food hoodie: 6,600 yen
Food hooded dress: 7,700 yen
Logo bag: 2,750 yen
Transparent logo socks: 1,650 yen
Logo tote bag: 2,750 yen
Apron with logo: 3,300 yen

So whether you’re hungry for food or fashion, check out the PUNYUS x Saizeriya collaboration, which goes on sale November 5 and can be ordered from the PUNYUS website.

Related: PUNYUS x Saizeriya
Source: Public relations time
Images: PUNYUS
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About Vivian J. Smith

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