A chain of local Mediterranean restaurants has opened its latest location in the area.
Bell Greek recently debuted at 7011 Three Chopt Road in the West End’s Village mall.
It is Bell’s third Greek outpost for owners Ibo Pinar and his wife, Ashley, joining their other locations in Midlothian and Chester.
They rented the space last August, looking to take advantage of the lack of Greek food in this part of town. They had hoped to open earlier, but faced permit and construction delays.
“It took a long time, of course,” Pinar said. “It feels good to be open and serving the West End.”
Although he declined to share the cost of the investment, renovations to the 2,200 square foot space were done virtually from scratch. Formerly Moe’s Southwest Grill, the property had some of the necessary infrastructure, Pinar said, but repairs and upgrades were needed.
Due to the pandemic, he estimates that construction costs have increased by 30-40% during this period, forcing the company to invest more than initially planned.
Among the upgrades, Pinar pushed back the storefront to create a patio space when there was none. Now, the newer Bell Greek can accommodate between 50 and 60 people, with around eight to 14 more people able to eat outside. It’s the only property on the Strip to offer patio seating.
While Pinar plans to focus his energy on the new space, he will be helped by a partner and manager to run the other two restaurants, at 11307 Polo Place in Midlothian and 11360 Iron Bridge Road in Chester.
Food will remain consistent between each restaurant, thanks to a collection of recipes that serve as the backbone of Bell’s Greek dishes. Many tastes are created in-house, with the restaurant’s marinated chicken and beef souvlaki for at least 24 hours.
Pinar expects the new restaurant to be occupied by students during their summer vacation, but said the company is still hiring.
The couple bought Bell Greek in 2015, though Pinar’s restaurant career goes back further. Between 2002 and 2011, he was the franchisee of 10 Qdoba Mexican Eats across Virginia.