QSR Joshh restaurant chain to launch five new outlets in Mumbai

Charcoal Concepts, which owns casual dining brand Copper Chimney and Bombay Brasserie restaurant and bar, ventured into the quick service restaurant (QSR) business with Joshh and Joshh Kulfi (a brand derived from Joshh’s desserts).

Joshh opened his first outlet in Mumbai in November 2021, in Powai. Spread over an area of ​​2,500 square feet, the flagship store in Powai is also home to Joshh Kulfi, its dessert derivative serving kulfis of various flavors, kulfi milkshakes and kulfi falooda sundaes.

The restaurant chain will open outlets at Inorbit Mall Malad, Viviana Mall Thane, Panchpakadi Thane, T2 International Airport and a delivery kitchen in Juhu, all within the next 60 days, she said in a statement. Press release.

Reetesh Shukla, Business Manager, Charcoal Concepts, said: “We are thrilled and touched by the response, and delighted to announce our rapid growth in the Indian fast food industry, especially in these difficult economic times. We are delighted that people liked our food, our ambiance and the emphasis on the quality of the ingredients used in our cooking.

As a special launch offer, Joshh offered every item on his full menu for just Rs 49, to celebrate his parent company’s 49th anniversary in the food business.

Additionally, for people at home, Joshh has launched his direct ordering portal, where you can get 25% off all items by ordering food directly from the website. joshhindia.com, until January 31, 2022.

Charcoal Concepts plans to expand Joshh and Joshh Kulfi into different neighborhood-friendly formats: flagship large stores; Large to mid-size stores, food courts, kulfi stores and cloud delivery kitchens.

Charcoal Concepts, the Indian cuisine platform is present in the best subways with more than 50 points of sale. It has 3 categories: Contemporary Restaurants, Experimental Bars and Restaurants and Fast Casual / Delivery. Charcoal Concepts aims to invest to develop the QSR Indian food category, in a sector traditionally dominated by international food products like burgers and pizza.

The company sees a billion dollar opportunity with Joshh, and to truly deliver a local flavor, will be customizing its size and format at its locations across India. The company plans to launch Joshh where its customers are with convenient locations in neighborhoods, markets, shopping malls and major travel centers across India.

(To receive our E-paper on WhatsApp daily, please Click here. We allow sharing of the article’s PDF on WhatsApp and other social media platforms.)

Posted: Monday January 10, 2022 12:33 IST

About Vivian J. Smith

Check Also

Calling all Hooter girls: Saskatoon women apply for famous restaurant chain

Women in Saskatoon are taking the opportunity to apply for a job that’s a little …