A Korean-inspired restaurant chain founded in the East Midlands in 2017 has revealed plans to create more than 500 jobs at 50 new locations across the UK.
Grounded Kitchen currently operates ten locations across the country, including its original base in the Clarendon Park area of Leicester, a further branch in Fosse Park and restaurants in Loughborough, Market Harborough and West Bridgford.
The brand – set up by Leicester entrepreneur Ahmed Kidy just five years ago – is expected to invest more than £15m in the rollout, with franchise partners having to register at 25 locations at a time.
Grounded Kitchen is known for its signature nourishing bowls, which feature fresh vegetables on a bed of rice infused with a range of authentic marinades.
The company says it seeks to “revolutionize” the fast food market by targeting consumers who favor flexitarian, vegan and free options.
Ralph Llanwarne, Franchise Director at Grounded Kitchen, said: “We are extremely excited to be rolling out the Grounded Kitchen experience across the UK and working with fantastic partners across multiple locations. Our goal of providing fast, healthy and balanced food has truly captured the imagination of those who dine with us and we are excited to be able to share this experience with new communities as we expand the family and fanbase of Grounded Kitchen. .
He added, “Grounded Kitchen is one of the most exciting franchise opportunities to come to market in years and it’s a rare opportunity to enter ground level. We are actively looking to engage with ambitious partners to join us, as we continue to expand Grounded Kitchen across the UK. We are particularly interested in experienced partners wishing to develop several sites with us.