Larry and Jody Chandler are already well represented in the Myrtle Beach area with their Firehouse Subs franchise restaurants.
And they will soon introduce a new restaurant to the market.
The Chandlers, an uncle-nephew team from Blythewood and Florence respectively, have a contract to bring fast casual restaurant brand Slim Chickens to the Grand Strand. The couple plans to open two or three sites in the next few years.
Larry Chandler said the duo, through the Chandler Restaurant Group of Columbia, entered into a regional development agreement to open nine Slim Chickens locations in the Myrtle Beach, Charleston and Florence areas. The first of these is under construction at Moncks Corner, outside of Charleston.
Grand Strand sites are being established, and Chandler said he plans to open at least one in the Carolina Forest region and one on the south side of the Strand.
“We’re moving forward quite aggressively and we have a few places in Myrtle Beach that we’re looking at and we’re on the verge of hopefully doing something to move it forward,” Larry Chandler said.
“Either Myrtle Beach or Florence will probably be our second if things go as planned. . . . We are looking for promising places there.
What is on the menu?
Slim Chickens will offer restaurant and drive-thru service, fresh foods made to order and 17 homemade sauces. The menu will include chicken tenders, chicken wings, chicken and waffles, fresh salads, sandwiches and wraps. The chicken can be grilled or fried.
Side dishes include potato salad, mac and cheese, coleslaw, ranch chips and fried mushrooms, okra and pickles. Combo meals, family meals and children’s meals will be available.
The restaurants will also offer milkshakes and a few sweets in mason jars, including strawberry and Oreo cheesecake desserts and a pot of chocolate brownie pudding.
The décor will be southern contemporary with an open layout.
The company calls its dedicated fan base “Slimthusiasts”.
The brand was founded in 2003 in Arkansas and has over 150 locations in the US and UK. It is growing rapidly, with more than 750 sites in development, the company said.
“Over the years we looked for something that we felt really comfortable with, with the company culture and the quality of the food and obviously the human part,” said Larry Chandler. “It reminds me of the early years of Firehouse Subs. There are some really great people at the corporate level of Slim Chickens.
Expansion of the fire station submarines
The Chandlers operate Firehouse Subs through their company TLC Enterprises in Colombia.
Larry Chandler opened his first in 2004 and Jody joined the team in 2006.
They now have 32 in operation, with six more expected to open by August and a few more possible by the end of the year.
They don’t own all the Grand Strand fire station submarines locations, but own them on US 501 in the Myrtle Ridge area, at SC 544 and 17 Bypass, and at Gator Hole Plaza in North Myrtle Beach.
The Chandlers retain the rights to Firehouse Subs in the area and will hopefully open one by July in the new Carolina Forest Mill Market, anchored by a Publix supermarket. They also plan to add a Pawleys Island/Georgetown location.
“We are looking forward to developing both concepts and of course by doing that we are going to be able to create a lot more jobs for people and hopefully a lot of really good careers for people. That is our goal” said Larry Chandler.
This story was originally published March 15, 2022 9:09 a.m.