SM Markets Expands Products To Include Restaurant Food – Manila Newsletter


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SM Markets, a unit of SM Retail, has partnered with some restaurants to make their products available inside the supermarket.

In a statement, he said products from partner restaurants such as ready-to-cook and ready-to-eat meals have been allowed to be marketed in SM markets for easy customer access amid the government’s restriction on meals. by COVID. -19 pandemic.

“By offering our supermarkets as venues for these products, SM Markets has enabled its partners to reinvent the dining experience with their best-selling dishes and bring the restaurant closer to home,” said Arnold Daluz, President of SM Hypermarket.

Take-out specials

SM Markets currently offers some 22 brands from various partner restaurants in 68 of its stores. Among these are the Max’s group of restaurants such as Pancake House, Max’s, Yellow Cab, Teriyaki Boy and Dencio’s.

It also offers other brands like DECS, Goldilocks, United Steak, Tokyo Tokyo, Tapa King, Adobo Connection, Rico’s Lechon, Ramen Nagi, Ersao, Biggs, Marina, Cibo, Kenny Rogers, Yes Efren’s barbecue, Moment Group’s Manam, Din Tai Fung and 8 cups.

Recognizing the need to support the food businesses of its partners, SM’s supermarket business responded by developing the marketing approach allowing them to market their products within SM markets.

DECS Dimsum Dynasty President Justin Chua said the company is grateful that SM Markets has expanded its product lines that include DECS frozen items.

DECS frozen items such as the various siomai variants and other dim sum products are now available in multiple SM Markets. It also gave DECS the ability to reach families by making DECS products available online through https://smmarkets.ph/.

“Thank you to SM Markets for being a great partner in bringing more families to DECS products,” said Chua.

Part of SM Markets’ support to the operations of its micro, small and medium-sized vendors is working closely with its supply chain partners to ensure that its shelves are stocked and enhanced with its product line, in especially the essential items for its customers.

“The pandemic has brought not only the need to overcome the health crisis, but also the need to provide greater support to support the well-being of many components of the local economy,” said SM Supermarket President Jojo Tagbo.

He added, “As a core business, we aim to be resilient to support operations, especially for the benefit of our customers, partners and communities. “


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