SM Markets, the grocery operator of the SM Group, said it has reinvented the dining experience for customers of its partner stores by making their products available inside the supermarket.
Products from partner restaurants, such as ready-to-cook and ready-to-eat meals, have been allowed to be marketed in SM markets for easy access to customers as part of the government restriction on meals.
âBy offering our supermarkets as venues for these products, SM Markets has enabled its partners to reinvent the dining experience with their best-selling dishes and bring the restaurant closer to home,â said Arnold Daluz, President of SM Hypermarket.
SM Markets currently offers some 22 brands from various partner restaurants in 68 of its stores. Among these are the Max’s group of restaurants such as Pancake House, Max’s, Yellow Cab, Teriyaki Boy and Dencio’s; DECS; Goldilocks; Plain steak; Tokyo Tokyo; King of Tapas; Adobe Connection; Rico’s Lechon; Ramen Nagi; Ersao; Biggs; Marina; Cibo; Kenny Rogers; Yes Efren’s barbecue; Manam, Din Tai Fung and 8 Moment Group cups.
SM’s supermarket activity responded to the need to support the agrifood companies of its partners by developing the marketing approach allowing them to market their products within its facilities.
Justin Chua, President of DECS Dimsum Dynasty Inc., said the company is grateful to SM Markets for expanding its product line and including DECS frozen items. DECS frozen items, such as the different variants of siomai and other dim sum products, are now available in multiple SM Markets. It also gave DECS the opportunity to reach more families by making DECS products available online.
Part of SM Markets’ support to the operations of its micro, small and medium-sized vendors is working closely with its supply chain partners to ensure that its shelves are stocked and enhanced with its product line, in especially the essential items for its customers.
âThe pandemic has brought not only the need to overcome the health crisis, but also the need to provide greater support to maintain the well-being of many components of the local economy. As a core business, we aim to be resilient to support operations, especially for the benefit of our customers, partners and communities, âsaid Jojo Tagbo, President of SM Supermarket.