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The name, image and likeness struck March Madness. Famous sports bar and restaurant chain Buffalo Wild Wings is getting in on the action.
St. Peter’s was the darling of the NCAA Tournament this year, making a run to the Sweet 16 as the No. 15 seed. The Peacocks upset No. 2 seed Kentucky in the first round and beat Murray State in the round of 16 to qualify.
Much of St. Peter’s success is due to the play of guard Doug Edert, who scored 20 points against Kentucky and added 13 more against Murray State. His performance — along with his hugely popular mustache — landed him a NIL contract with Buffalo Wild Wings.
Edert shared the news while promoting the Buffalo Wild Wings product through his social media:
Saint Peter guard Doug Edert has signed a NIL contract with Buffalo Wild Wings 🍗 pic.twitter.com/l207Tm2P4T
– Front Office Sports (@FOS) March 23, 2022
Doug Edert of Saint-Pierre receives the @BWWings bag.
He’s the guy who ended Kentucky.
NIL iz good, example 2.187. pic.twitter.com/qDMLAXpW1O
— Matt Norlander (@MattNorlander) March 23, 2022
This is the really cool aspect of NIL. Edert played for a program few had heard of until this year’s NCAA Tournament. Now he has the opportunity to earn some money.
That’s what NIL must have been when he was adopted last summer.
