The decline of restaurant chain transactions on a healthier path


Declines in customer transactions at large restaurant chains improved in the week ending Aug. 16, rising to single digits after 21 weeks of double-digit declines.

Customer transactions were still down, -9% from a year ago, but much healthier than the -44% in mid-April, according to data from The NPD Group.

The numbers come from NPD’s Crest Performance Alerts which provide a weekly view of chain-specific transactions and trends for 75 fast-food, casual, mid-range and casual food chains, according to a press release.

Customer transactions at major QSRs, which account for the bulk of the industry’s transactions, were down -8% from last year and full-service restaurant chains saw their customer transactions drop -19% from last year. compared to the previous year.

While still a decline, the figure represents a gain of +57 points from the largest drop of -76% in the week ending April 12 compared to the year previous, the statement noted.

“While transactions are still down, the move from single digit to single digit is a positive sign for the US restaurant industry,” said David Portalatin, NPD food industry advisor and author of Eating Patterns in America, in the data release. “Although we are stuck in neutral for the moment, I firmly believe that there is still a lot of upward recovery for restaurants. My belief is rooted in one reality: Consumers are not ready to give up on convenience. and the experience that a restaurant meal brings to them and their families, regardless of the barriers. “


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