The health-conscious fast food market continues to thrive as sweetgreen opens its first Twin Cities location, at the Galleria in Edina, on September 12.
The fast-growing lively chain has grabbed headlines for its vegetable-based foods, innovative approach to the quick-meal market, and commitment to sustainability. Its Twin Cities push also includes an ongoing location inside the old Moose & Sadie’s in Minneapolis’ North Loop, and there are reports that a third location will open on St. Paul’s Grand Avenue. .
Sweetgreen was founded in 2007 at Georgetown University when then-students Nicolas Jammet, Jonathan Neman and Nathaniel Ru grew tired of being surrounded by unhealthy fast food options. The three decided to create a healthier yet affordable option, with an emphasis on sourcing local ingredients. From that humble beginning, the company has grown by leaps and bounds and become an innovator for what can be fast and casual: touting sustainability and using less common ingredients (like kelp) in their bowls, standing up for workers by offering five months of paid parental leave to employees and working to become fully carbon neutral.
As a result, the company has built up an impressive list of supporters and fans. Titan of Hospitality Danny Meyer was an investor. Chief David Chang helped develop the recipe for the kelp bowl. tennis star Naomi Osaka is a brand ambassador and investor.
For those planning to visit Sweetgreen, the seasonal salads are mostly vegetarian with a few meat options. Bowls cost around $10 to $14. The Edina location will also offer a children’s menu and take-out plates, both new to Sweetgreen. Hours are 10:30 a.m. to 9 p.m. daily; there is indoor and outdoor seating, and online ordering is also available.
Sweetgreen’s sweep in the Twin Cities is part of a wave of fast-casual restaurants touting healthy foods. Stalk & Spade opened another location Sept. 9 in the North Loop with giveaways of its plant-based food products. Crisp & Green continues to proliferate with expansion plans in 18 states. Both belong to Steele Smiley. There’s also Green and the Grain, with multiple locations in Minneapolis and St. Paul and a mobile operation.