Whole Foods co-founder launches restaurant chain

The co-founder of Whole Foods Market intends to launch a series of vegetarian restaurants and wellness centers after retiring from the grocery chain next month.

Like Bloomberg reported Monday (August 8), John Mackey is listed as a partner of Healthy American LLC, which aims to launch a national network of restaurants and wellness centers offering spa and fitness services.

The report references an outdated job post that calls Healthy America “an evidence-based lifestyle company, leading the convergence of cooking, healthcare and wellness. For the first time ever, we bring all three together under one roof, to meaningfully transform people’s health and well-being.

Read more: From Chicken Nuggets to the Metaverse, Fast Food Chains Are Courting Gen Z Customers

The company is led by Whole Foods veterans like CEO Betsy Foster, who left the grocer in 2020. Walter Robb, who was co-CEO of Whole Foods when she left in 2017, is another Healthy partner. America, according to the report. .

The chain’s first location, branded Love Life!, is set to open in Southern California, a source familiar with the matter told Bloomberg. The brand’s website teases a 2023 launch, saying the company is “leading the convergence of food, medicine and wellness for a transformative, one-stop health experience.”

These developments come at a time when restaurants are increasingly embracing plant-based dishes in an effort to appeal to younger consumers.

See also: Chipotle invests in kitchen automation and plant-based foods

For example, there’s Chipotle, which last month invested in Meati, a Colorado-based company that makes “nutrient-rich whole food products made from mushroom roots” that are grown indoors under shelter. pollutants, pesticides, antibiotics or growth hormones.

“We’re excited to support new ways to bring vegetables to the center of the plate through plant-based alternative protein options that reflect Chipotle’s Food With Integrity standards,” Curt Garner said at the time. , Chief Technology Officer. “Meati produces responsibly grown plant-based protein that tastes great.”

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